Digital Services for Small Business & Startups

SERVICES

take your business to the next level.

 

Strategies for Success

Elevate your business with a strategy that clarifies your why, aligns and motivates your team, champions your offer and helps you to connect with your customers.

Macmar Digital will help you develop a clear, easy to communicate and implement strategy for growth. This isn’t about drowning in a long to-do list. We’ll focus your efforts on profitable scalability for every stage of your journey.

PREPARE TO SCALE

A business that can scale cost effectively and sustainably, can grow, profitably.

Before your organisation can scale, we’ll help you to identify choke points across the business and reduce complexity in your processes. Our approach will:

  • Identify your key competitive advantages and opportunities

  • Identify choke points across the business

  • Reduce complexity by simplifying or removing processes and helping you understand and build optimal workflows

  • Prioritise investment and capability building

  • Improve team communication and collaboration

  • Measure and analyse progress & success

  • Iteratively adapt to change and improve

  • Scale sustainably

AMPLIFY YOUR POTENTIAL

Grow into your greatest potential.

Investing in the right mindset, behaviours and technology can unlock your potential, amplify your capabilities and elevate your brand.

Mindset

We help leaders clarify their vision, set goals and motivate internal change champions to adopt attitudes that support growth and change. This is culture setting at the human level.

Behaviour

Change can be tricky. Growth and success will create their own challenges and friction. We help leaders identify the behaviours they need to model and reinforce, and implement processes they and their teams need to achieve their goals.

Technology

We’ll help you select and set up the right digital platform for your business.

The right technology can help you reach new customers, increase sales, improve collaboration and productivity and create experiences and innovation that delights your customers.


Marketing

Craft an intentional brand and customer experience while supporting marketing and sales and customer service. Put technology to work for you with digital marketing, advertising and social media marketing.

content marketing

Remain relevant to customers and prospects. Create content they love, content that validates their belief in you.

  • Original blogs, white papers, case studies

  • Interviews, surveys and primary research

  • Graphic design

  • Facebook, Instagram and Tik Tok videos, stories

  • Video and Podcast production

  • Email marketing

  • SEO

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DIGITAL ADVERTISING

Find your tribe.

Find new customers, increase repeat custom and stay front of mind with loyal advocates.

  • Ad campaign creation, delivery and optimisation

  • Facebook, Instagram, LinkedIn advertising

  • Google Ads (formerly Adwords)

  • Display ads

  • Social Influencer / Content Creators

  • Conversion optimisation

SEO AND search engine marketing

Search engines affect how visible your business is to customers looking for your products or services.

Beat the competition and drive relevant prospects to your website that convert.

  • Meaningful and technical SEO

  • SEM that makes you discoverable and elevates your brand

  • Optimise your CPC and CPA

CREATE A UNIFIED ECOSYSTEM

Digital presence all over the place? Make it easy for users to find you and convert into life-long customers. Help your partners to work with you and build your ecosystem.

Mock up of Macmar Digital website design and build

website Design & DEVELOPMENT

Design a beautiful, easy-to-use website for your customers that works hard for your business 24/7.

  • Ecommerce, B2C, B2B websites and Partner Portals

  • Human-centred design

  • Quality imagery (licensed high impact stock, supply your own or create new) and graphic design

  • 12 months hosting

CUSTOMER EXPERIENCE DESIGN

Create a compelling customer experience that sets you apart and keeps customers coming back.

  • CX review

  • Customer persona research

  • CX design using human centred design

  • Customer journey mapping

  • CRM selection and set up

  • Customer onboarding and IP development

Don’t leave user reviews to chance. Create User review campaigns to keep the voice of your customer front and centre and create a feedback loop to avoid brand damage.

User Review Campaigns

Buyers do their research. Don’t leave reviews to chance - make sure you reach out to users who know you best.

  • G2 Crowd listing

  • G2 Crowd review campaign

  • Google My Business review campaign

  • Facebook review campaign

  • LinkedIn recommendations campaign

  • Case study creation


Business Advisory Services

One-on-one support for business leaders.

Business growth mentor

Business growth mentor

Imagine what you could achieve with the right support.

Our Principal Advisors are experienced practitioners who’ve lead teams, owned P&Ls, managed acquisitions and integrations, grown successful teams and businesses of their own and sat on Boards.

Our Advisors partner with you to navigate uncertainty through structured fortnightly, monthly or quarterly meetings.

Analyst relations

Enterprise decision makers go beyond reference checks - they actively seek out peer reviews and advice from analysts. Engage with analysts correctly and ensure you’re memorable.

  • Forrester analyst briefings - analyst selection, presentation development, pitch coaching

  • Gartner Analyst Briefing - analyst selection, presentation development, pitch coaching 

  • Gartner Magic Quadrant survey preparation, briefing and factual reviews.

  • Gartner Peer Reviews - listing and review campaign